Use this url to cite publication: https://hdl.handle.net/20.500.12259/53816
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Balso už kadro amžiaus ir vizualinio patrauklumo poveikio reikšmė transliacinės reklamos įgarsinimo kontekste
Type of publication
Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Title
Balso už kadro amžiaus ir vizualinio patrauklumo poveikio reikšmė transliacinės reklamos įgarsinimo kontekste
Other Title
The influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording’s context
Is part of
Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai. Europos Sąjungos ekonomikos, finansų ir verslo procesai bei tendencijos : 19-oji respublikinė doktorantų ir magistrantų mokslinė konferencija, Kaunas, 2016 m. gegužės mėn. 13 d. Kaunas : Vytauto Didžiojo universitetas, 2016, [no.] 19
Date Issued
Date Issued |
---|
2016 |
Publisher
Kaunas : Vytauto Didžiojo universitetas
Extent
p. 61-67
Field of Science
Abstract
In consideration of the scientific literature analysis’ results it was observed that there’s no consensus among the scientists on a specific voice-over characteristics’ lineaments influence. Although there’s clear agreement that the most important and undoubted voice-over characteristics which have influence on the audience are tonality, gender and speaking rate. Therefore, the relevance of this research is characterized by the fact that the voice-over’s age and visual attractiveness survey is essential because heterogeneity of existing researches and scientist’s disagreement disallow to confirm the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context. Stated dissent is important because if there’s any probability that the voice-over encodes itself age and visual attractiveness the choice of the voice-over can become complicated process by understanding that the voice-over is a vocal trademark’s face. The analysis of the voice-over age and visual attractiveness influence’s significance characteristics is based on the assumption, that the voice-over is irreplaceable in the case of radio advertising as well as television advertising. The aim of this research is to reveal the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context. The analysis of the foreign literature on the voice-over age and visual attractiveness, its’ usage and influence’s significance was made, the experiment of the voice-over age and visual attractiveness influence on the audience was accomplished, the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context was found.
Type of document
type::text::journal::journal article::research article
Language
Lietuvių / Lithuanian (lt)
Coverage Spatial
Lietuva / Lithuania (LT)
Description
ISSN 2538-6778 (internetinis)
Date Reporting
2017
File(s)
Sutarties data 2018 01 25, nr. A1807, laisvai prieinama internete